Employer: Kenscio Digital Marketing Pvt. Ltd.

Duration : Mar 2015 - Aug 2017

Job Profile

As a Group Account Manager of Client Success Team, I am responsible for profitability of specific group of accounts. My core responsibility is to manage and grow the client portfolio revenue and involve in the client’s digital marketing strategies. I lead Creative Services team – strategize and drive the creative output of Digital Marketing Strategy for clients/accounts, which includes directing a team of creative strategist, art, content/copy writers, web/graphic designers, visualizers – adhering the standards. Day to day responsibilities include cultivating and nurturing strong working relationships with clients, developing effective digital marketing strategies, planning and executing campaigns, analyzing and reporting of campaign performance, and mining business. Accounts: Wipro, PAYBACK, HDFC Standard Life, ICICI Prudential Life, Matrix International, TATA CLiQ, Unishire, Brigade, Sobha, Naaptol, Cleartrip, Check Little, Zopper and Caanvas Research are few of the clients. Day-to-Day Responsibilities: • Overall growth and development of accounts in the group • Maintaining a high level of performance by the account teams and other agency personnel, as needed • Being sufficiently informed and personally involved, ensuring sound planning, good service and a solid client/agency relationship • Following agency policies and procedures • Keeping management informed of the status of his group’s accounts, problems, plans and meetings, as well as involving Management personnel at key times • Insures the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved • Provides account team leadership, and convey the specific requirements for multi-functional support to the appropriate functional regional management on a timely basis • Plans, develops, and defends budget recommendations, work goals, measurements, and training requirements necessary to provide both quality and profitable service to clients • Maintains awareness and controls situations which may lead to the risk of write-offs • Maintains open and complete communications of client issues with functional leaders and corporate management • Provides leadership/motivation and conveys the vision and values of the agency to the assigned resources/team. Insure that the resource/team works in conformance with agency policies and procedures Specific activities include: • Development of Digital Marketing Strategy - Content Marketing - Email Marketing (Direct Marketing) - Social Media Marketing (SMM) - Search Engine Optimisation (SEO) / Pay Per Click (PPC) Campaigns - Mobile Marketing: Includes app-based, location-based and SMS marketing. - Affiliate Marketing / Influencer Marketing - Online Advertising • Optimisation - Learning the objectives of the client - Formulating strategies and setting targets • Allocation of Media Budget - Advise the client on the optimal online media mix, often in co-operation with an external party such as a media agency • Segmentation and Categorisation - Segmentation of the scope of work • Reporting - Reporting to the client - Internal reporting of the assignments - Time reporting of the client team • Internal - Managing Client team [Account Managers] - Leading Creative Services Team [Content/Copy Writers, Designers etc.]

Employer: Infosys Limited

Duration : Jun 2011 - Feb 2015

Job Profile

As ‘Senior Manager – Digital Marketing’ my core responsibility were to conceptualize, plan and roll all the digital initiatives for the brand. This includes brand awareness, media strategies, asset development and promotion campaigns for brand. I was also involved in setting up the business process and ensure the timely delivery of the project in-hand, with multiple levels of interactions and debriefing to internal and external teams. Digital Marketing & Strategy: • Formulating strategy and plan for both ‘Website Development’ and ‘Digital Marketing Projects’ including SEO, PPC, SMM campaigns • Digital and Social Media Promotion, Brand Awareness • Web tracking of customers visiting website • Monitoring web and social media campaigns, competition mapping and analysis • Analyze and discuss trends, target achievement for all programs • Maintaining hygiene all across the properties Account / Project / Program Management: • As the primary contact for Infosys Business Units to drive, plan, coordinate and timely execute Digital Marketing Programs • Manage digital marketing and campaign requirements of Infosys' Industries, Services & Products - Business Units and Subsidiaries • Work closely with the in-house team, defining inputs/needs and ensuring timely delivery of the projects • Drive clients program/campaign improvisation by seeking feedbacks, monitoring the trends and through brainstorming sessions with both internal and external partners • Create message platforms and execute into digital marketing material for sales, business development and corporate activities • Monitoring the production of all the projects and ensure quality delivery at committed timelines • Manage operations including vendor management and budgeting aspects • Accomplishments: • Instrumental in developing company’s first formal account management team • Awarded ‘best performer of the month’ twice for demonstrating high level of job performance on critical projects and gaining client appreciations • Manage email and search campaigns; collaborating with clients from concept to production and launch, exceeding client expectations • Handled challenging website/ microsite creation and last-minute changes for various ‘service and solution launch website’, ‘event microsite’, ‘search campaign microsite’ • Services and solution launch like User Experience Services, Cloud, Big Data Services; Industry Events like SIBOS, NRF Retail’s Big Show, Gartner Symposium etc.; Alliance/ Partner Event Microsites like Oracle OpenWorld, SAPPHIRE NOW and Infosys' Events like Confluence, Connect etc.; effectively managed expectations and avoided scope creep • Reduced pre-production errors for website/ microsite creation and campaigns • Conducted focus groups and other market research, gleaning insights into consumer behavior and preferences to ensure accurate targeting of the campaigns • Developed campaign-management/ website creation/ management tools (e.g., creative briefs, proposal templates, estimate forms and project-tracking spreadsheets) that improved flow of communication and elevated client satisfaction

Employer: Pepper Square Software Services Pvt Ltd

Duration : Apr 2010 - Mar 2011

Job Profile

- Handling all the online projects of Wipro & MindTree account - Stationed at Wipro Corporate Office, Sarjapur for 6 months with Wipro Strategic Marketing Team as Onsite Client Engagement Manager - Spearheading 40 members team for managing delivery and operations - Managing all engagements of the project (ideation, strategy, planning, operations and delivery) - Conceptualizing and preparing project approach and plan and further executing it - Understanding client expectations; benchmarking it by performing market research and sharing recommendations along with the plan of action to implement the same - Identifying market movements with targeted audience and recommending client with the strategy/approach to stay ahead - Acting as an interface between delivery teams (design, content, development, social media, technology and testing) for executing clients requirements and reviewing the project/ assignments - Develop brand and digital strategy in support of key business goals - Oversee management of press relations, social media, events and communications activities - Set priorities for key features and design investments - Manage and evolve existing sites, web platform, and CMS in support of strategy - Analyze website traffic trends and customer feedback data to drive future site iterations - Work with marketing partners to understand sales goals for end customers. - Evolve content management process workflow tools and publishing team requirements - Ensuring proper demonstrate and accessibility of the brand at all possible places while executing the client requirements - Day-to-day functions mostly involve client interaction, helping clients make sound communication-led marketing decisions, working closely with the delivery teams to fulfill creative and brand needs

Employer: AM Technologies

Duration : Jun 2009 - Nov 2009

Job Profile

- Expected to conduct the presales activity for the Sales team. The role involves account mapping, synchronizing the client needs with the services offered and preparing case studies for the same - Responsible for preparing for meetings and tailoring communications to address business needs of potential clients as part of the presales activity - Coordinating with Sales and Product Management team in understanding customer’s diverse, specific business needs and applying product knowledge to meet those needs, understanding service offerings and value proposition to the potential clients - Designing and developing customer presentations; Statements of Work for implementation consulting; product demo scripts and scenarios - Interacting with each account:- New product offering(s), sales events/promotions, and display opportunities - Coordinating in managing marketing and media events, budgets and arranging preparatory meetings for seminars - Providing assistance to the Marketing team in creating and enhancing marketing campaign list(s) - Maintain project tracking spread sheets and business line marketing calendars - Coordinating various integrated communication and marketing activities - Assisting clients to maximize their use of the hardware or software in order to support the success of their business - Communicates issues, problems, or opportunities with Sales, Marketing and Product Management teams - Tracking marketing campaigns online, preparing performance analysis reports of post campaign - Forecasts sales based on previous sale reports and upcoming promotions/sales to ensure accuracy for the clients - Responsible for staying abreast of product roadmap as well as understanding the scenarios, features and functions within each of the products and how these are applied to address business and technical problems.

Employer: India Infrastructure Publishing Pvt. Ltd.

Duration : May 2008 - May 2009

Job Profile

As Marketing Coordinator - Data Validation - List / Data Management - Report Generation & Monitoring completion - Advertising material coordination - Preparing new data on the basis of market strategies and growth for new streams - Coordinating with Marketing Team in identifying the marketing opportunity and assisting the promotion activities, events and conferences etc. - Coordination between sales teams, editorial teams, design teams, conference team etc. - Significantly engaged in the process of implementing GTM with the teams - Identify and approach potential customers, handle enquiries and present corporate responses to queries - Initial interaction with the customers and informing them about the Company Profile - Making Strategy on how to enhance the relation and increase the value revenue from the accounts - Implementing plans & strategies for Marketing & Business Development based on Market needs and feedback in generating revenue for India market As Manager-Circulation - Achieve and maintain circulation target month on month - Updating the new entries / subscribers of the magazines in the databases. - Monitoring the online orders and updating them to the subscribers list / databases - Sending reminder mailings to existing subscribers and informing them to renew their subscription - Managing the dispatching of receipts to the subscribers on time - Managing the dispatching of invoices to the customers as per the requirement of the subscription bill of the period - Monitoring and maintaining the complimentary data records for the clients - Maintaining the complaint list and sorting them and keeping a check / track upon their query for next time - Monitoring or keeping a track of extra magazines dispatched - Solving customer query and maintaining a track about delivery of magazines - Sending new mailings to the customers and informing them about our magazines and its subscription - Implementing promotion schemes for the improvement of magazine circulation

BASIC/GRADUATION

Course Name : B.Sc - Electronics
University/College : St. Aloysius College R.D.V.V. Jabalpur Madhya Pradesh Indore
Completion Year : 2007

Post Graduation

Course Name : MBA - International Marketing
University/College : Ulyanovsk State University Russia Bangalore
Completion Year : 2013

Professional Education

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Completion Year :