Krishna Kumar: Creative Director

Why are you a Graphic/Motion Designer?

My interest in Art and Design roots back to my childhood where all the shows on cartoon network were quite inspiring and created enthusiasm in me to become what I am today!

Did you attend school for fine art or design?

NO, I’m completely self-taught! I have completed M.A Mass Communication, however, my fortune led me to what I love.

You have a distinct style of Design. How long did it take you to develop your style?

Thanks! Practice makes a man perfect, with a lot of practice and consistency it took me around 4 years to find a unique style in me. As we all know, Art and Design are two ever-emerging elements of this world, and I’m evolving each day to relate with current industry trends and needs.

Your designs have a lot of awesome illustrations. How did you focus so much on graphic illustrations? When did you realise you loved doing it and wanted more of it?

To be a good motion designer, you have to be a great graphic designer in the first place. Motion design is like a superset and all other factors (Graphic design, Color sense, Typography, Alignment, etc..) are subsets of it. In a need for high-quality motion graphics, I found there is an equal need for good visuals which made me realize the importance of graphic design and started practicing more consistently.

Were there any particular role models for you when you grew up?

There are many. But particularly In my family, my grandfather used to make crafts and draw a lot. During my summer holidays, I used to spend lots of time with him and he inspired me a lot. And A.R Rahman. I’d say I used to notice very keenly the nuances he adds in his compositions and the western plus Indian music mix (Fusion of different Instruments) got my attention and I still follow those patterns in my graphic design and motion.

Who was the most influential personality on your career in graphic design?

Yes, Andrew Kremer, Raphael Rau was my first inspiration when I got into this field and there are many others too to name a few- Andrew Vucko, Ordinary Folks, Aleksandar Savic, etc.

When and how did you start freelancing?

I started freelance 10 years ago and my first project was received from Indiapost through my friend.

Was there any time when you wanted to quit graphic/motion design?

No way. I love what I do. I can’t leave this.

Are many advertising agencies hiring graphic designers? Do you work more with brands or production companies/TV Channels?

Yes, nowadays Graphic/ Motion design is part of any company not only advertising agencies and Now I’m interested in product companies. Especially in video marketing.

How do you market yourself?

Through my work quality.

Any other Indian graphic/motion/branding designers who you admire?
I like a lot of artists, specifically the great illustrator Danny Jose, Motion designer Ameen, Trendy agency Adaar VFX.